FIELD NOTESEN ／ JA
FIELD NOTES ／ 10 GENRES

How to walk
into empty space.

One article per genre for VTubers looking past game streams: why it is open, who watches, stream ideas, how to start, and what to watch out for.

  1. 01Fitness & healthFitness: lots of people watching, very few VTubersHalf of Japanese adults exercise every week, yet few VTubers stream workouts with their viewers. Why an avatar is an advantage here, 10 stream ideas, how to start, and the words to avoid.
  2. 02DIY & craftsDIY & crafts: a genre you can win with just your handsOne in nine people in Japan does DIY, and the top searches are in English, so the audience is global. Why it suits avatar streams, 10 stream ideas, the gear you need, and the safety and legal points to know.
  3. 03Japanese & languagesJapanese language: fans abroad are waitingFour million people study Japanese outside Japan, and a Japanese VTuber's everyday speech is already a lesson. 10 stream ideas that do not need a teaching license, how to start even if your English is weak, and what to be careful about.
  4. 04Pets & animalsPets & animals: VTubers who give up the spotlight winJapan has about 15.67 million pet dogs and cats, and animal videos need no language. How a VTuber can play the "owner" role, 10 stream ideas, how to start, and the rules that keep animals safe.
  5. 05Cooking & hands-onCooking: the easiest genre for a VTuber to startOne in five people in Japan cooks or bakes as a hobby. All you need is a kitchen and one camera on your hands, and it can become a daily habit. 10 stream ideas, how to film without revealing yourself, and the fire, hygiene and sponsorship rules.
  6. 06Walks & travelWalks & travel: one of the few ways for a VTuber to step outsidePeople in Japan take over 550 million domestic trips a year, and over 40 million visitors come from abroad. Streams that show the outside world with an avatar are still rare. 10 stream ideas, gear for streaming outdoors, and how to stay safe and anonymous.
  7. 07Retro & nostalgiaRetro & nostalgia: a place for VTubers with memories to shareJapan's toy market tops 1 trillion yen, and adults keep buying back the toys and games of their childhood. 10 ideas for VTubers who talk about the past with an object in hand, how to film it, and the copyright and resale rules to know.
  8. 08Instruments & music theoryInstruments & music theory: the music genre still open after singingAbout 1 in 10 people in Japan aged 10 and over play an instrument. VTuber music streams are mostly singing, so instruments and theory are still open. How to film your hands, 10 stream ideas, and the music rights to know.
  9. 09Gardening & plantsGardening & plants: 1 in 4 people do it, yet few VTubers stream it26.0% of people in Japan aged 10 and over garden. Watching plants grow fits daily streaming well. 10 ideas you can start on a balcony or windowsill, how to film, and the plant variety and invasive species rules to know.
  10. 10History & scienceHistory & science: a genre where your character becomes the teacherJapan has about 5,800 museums and museum-like facilities. There are many ways into learning, yet VTubers talking about history and science are still rare. Why the speaker can be the star, 10 stream ideas, and what to know about sources and image rights.